October 12, 2012 in Driv3 Blog, SEO, Social Media, Tweets by David LaPlante

Best SEO Tools and Tips for October 2012

Follow all the people mentioned below.

Top SEO Tools – Backed by +Rand Fishkin of +SEOmoz - mentioned yesterday in +HubSpot ’s #seochat  Webinar with +Dharmesh Shah

Screaming Frog - http://www.screamingfrog.co.uk/seo-spider
SEOmoz Pro - http://www.seomoz.org/features
Google Webmaster Tools - http://www.google.com/webmasters

Additional tool mentioned was:
Google’s Keyword Tool - https://adwords.google.com/o/KeywordTool

Pro Tips:
Create content instead of exhausting time on link building. Think link earning.
Subfolders rank better than subdomains. (example – if you have a blog, better to be at domain.com/blog instead of blog.domain.com)
Attend webinars like +HubSpot‘s
Read SEOmoz’s blog. Plenty of resources.
Follow +Barry Schwartz
Follow +AJ Kohn
Follow +Lyndon NA

I’m going to add an additional tip from +Max Minzer‘s  #maximpacthangouts webinar yesterday with +Mike Arnesen talking about Microdata and microformats.

Look into using microdata and microformats on your website. (example -schema.org). Google is just starting to tap the knowledge graph. Be ahead of the curve. Very useful in standing our from your competitors in the SERPs.

Stay tuned for more exciting discussions around Authorship, especially as Google starts AuthorRank and integrates more with brands. Here is a great discussion from a few days ago with a great cast of online marketers and SEOs around #authorrank   - +Tim Moore, +AJ Kohn, +Arnie Kuenn, +Todd Hartley, and +Mark Traphagen.

The Latest Digital Marketing Strategies

#seo   #googleplus   #google   #knowledgegraph   #authorship

June 10, 2011 in Driv3 Blog, Social Media, Tweets by David LaPlante

Twitter Ad-Buying in 2011

Twitter has just announced that they will be revving up automated ad-buying by the end of 2011. This will lead to a plethora of new advertising on the platform. They will be targeting small businesses which is is very exciting. However, creating more ads on an overly saturated digital environment will inevitably raise ad prices. Please read more… Mashable.com – Twitter Article.